Case Study: Enhancing Digital Marketing Strategies for Wicked Gummy Co.

Wicked Gummy Co., a health-focused gummy supplement brand, was in need of strategic support. While they had ridden the wellness wave during COVID, they faced a growing need to boost sales through both organic and paid media channels.

Spotting Opportunities That Drive Results

So, how did we do it?

Paid media campaigns thrive on regular changes and refinements—stagnation is the enemy of success. Or as we like to say:

"Change isn’t just good—it’s the secret sauce."

WGC had been running campaigns for a while, driving steady sales with familiar creative and occasional audience refreshes. While effective to a point, this approach was no longer enough in a fiercely competitive health supplement market.

Our Approach

We dived straight into their campaign setup and uncovered several key challenges:

Disconnected strategy: Campaigns lacked cohesion across platforms, meaning customers encountered mixed messaging as they moved through the funnel.
Low conversion rates: While website traffic was decent, it wasn’t translating into enough sales.
Gaps in social strategy: Missed opportunities to fully capitalise on organic growth.
Tough competition: Health and wellness supplements are everywhere, with fierce rivals dominating Google and Facebook.

The Solution

To tackle these issues, we ran a comprehensive audit of their digital activity, focusing on organic growth, paid media optimisation, and audience-specific creative solutions. From this, we delivered actionable insights for WGC’s internal teams.

Without giving away all our secrets, here are some key takeaways:

Content pillars: Using customer data and industry insights, we identified what audiences wanted to see and, more importantly, what drove conversions.
Content prioritisation: We mapped out where, what, and how to post across channels. By aligning messaging with each platform’s strengths and audience demographics, we ensured every piece of content worked harder.
Influencer strategy: We recommended partnerships with influencers who could cut through the noise and resonate with WGC’s audience.
In-depth keyword research: By analysing search behaviour, we unlocked new opportunities to create relevant messaging for in-market customers.
Customer journey optimisation: We reviewed performance at every stage of the funnel, pinpointing drop-offs and introducing web retargeting and fresh ad sets to re-engage prospects.
AI-driven ad strategies: Leveraging AI tools, we optimised campaigns in real-time, identifying trends and making audience adjustments faster than ever before.

The Results

By addressing gaps in strategy and execution, Wicked Gummy Co. transformed its digital marketing approach. With targeted content, data-driven paid media strategies, and audience-specific creative assets, WGC was now well-positioned for sustainable growth in an increasingly competitive market.