Delivering data-led sports digital marketing activations for brands, teams & athletes.

Our Services

At Dropshot, we offer digital marketing services to help you succeed in the sports industry. Our services include strategy and consulting, research and analysis, creative content, video production, and campaign activations. We focus on delivering results with clear, data-driven insights and streamlined execution. Whatever your marketing needs, we provide the tools and expertise to keep you ahead.

  • Strategy: We don’t just play the game; we change it. By combining digital expertise, audience insight, industry data, and business intelligence, we’ll develop the ultimate game plan for success. Whether you’re looking to pass the ball to your internal team, partners, or have us activate the campaign, our approach ensures ROI hits the back of the net.

    Consulting: Whether you need help sketching out the playbook for your next big campaign or simply want advice on how to navigate the field, our experts can step in. We highlight key areas for improvement, giving you the tools to take the next step and get your digital project across the line.

    Planning: Mapping campaigns is our cup final. We’ll help you map media buys, predict results, and ensure you’re reaching all the right players in the market. With a team of specialists devising strategic media plans, we make sure you get the results you need to stay ahead of the competition.

  • Research, Insights & Analysis: A good strategy starts with deep understanding. We dig into every brief, using a range of tools to uncover the insights needed to make the right play. With our data-driven approach, we provide strategic recommendations that set you up for the win.

  • Reporting - Live Dashboards, Consumer Insights: See the game unfold in real time. Our live dashboards and consumer insights ensure you’re always on top of your campaign’s performance, so you can adjust tactics on the fly.

    Analysis - Insights and Recommendations: Post-match analysis is crucial to any campaign. We don’t just provide the stats—we break down the game tape, offering insights and recommendations that will set you up for the next win.

  • Creative - Ideation & Concepting: Got a challenge that needs a creative solution? We’ll help you dribble past the problem and score the perfect idea. Our network of creative minds will collaborate with you to define, apply, and bring your ideas to life.

    Campaign Launches: When it’s time to hit that big green button, we’re there to make sure everything is set up for success. From planning to execution, we own the process, ensuring your campaign kicks off with confidence and momentum.

  • Media Buying: Strategy, media planning, and buying that ensures every pound spent is working as hard as your top striker. We deliver ROI-focused campaigns that are always adjusting and improving to stay ahead of the competition.

    Paid Media Management & Optimisation: No campaign is left on the bench. We’ll continuously optimise your paid media to keep your results on the rise, ensuring your campaign performs at its peak from start to finish.

    Partnerships - Influencer Management, Brand Activations: Whether you’re looking to tap into influencer power, build brand partnerships, or launch activations that make waves, we’ll manage the relationships to get your brand in front of the right crowd.

    CRM - Database Management, Customer Journey Mapping, A/B Testing: Keep your fans in the loop. From database management to customer journey mapping, we’ll ensure your CRM is as smooth as a well-timed pass.

  • Design - Branding, Advertising Creative, Social Creative: From the first whistle to the final whistle, we’ll take your brand from concept to execution. Whether it’s designing your brand identity, creating social templates, or developing ads that generate ROI, we bring your vision into play.

    Copy - Tone of Voice, Advertising Copy, Concepting: Whether it’s crafting a witty line that hits the sweet spot, creating your brand’s voice, or writing persuasive ad copy, we’ve got the words to help your message land where it matters.

  • Video - Video Editing, Animation, Advertising Creative: Turning static visuals into high-impact video content that moves the needle. From long-form storytelling to short, sharp, engaging clips, we know the techniques to keep your audience glued to the action.

    Production - Photography, Videography: Capturing the moment, whether it’s a high-end production or a quick mobile shot from the sidelines. We partner with trusted professionals to make sure your content hits the mark, every time.

Our process

  • The brief - Setting the game plan

    It all starts with a brief, because the best results come from a solid game plan. At Dropshot, we believe that understanding your brief is like studying the opposition before the match – it’s crucial to get it right from the start. We dive deep into the problem you're facing, whether it's building a campaign from scratch or fine-tuning an existing approach.

    Together, we’ll devise a strategy that everyone is aligned with, from the starting whistle to the final result. Our thinking will be outlined in clear, digestible steps so you always understand the play-by-play. No confusion, just a winning approach, every time.

  • Teamwork - Collaboration for success

    Like any great team, success comes from working together. We adapt to the unique structure of your internal teams, whether you’re running with a small squad or a large one. Flexibility is key, and we apply ourselves in the way that will best complement your setup.

    Our aim is to deliver value on every campaign. We see ourselves as an extension of your team, focused on one shared goal – delivering ROI. Through regular check-ins and airtight project management, we stay in sync and on course, ensuring that everyone is on the same page and no pass goes astray. With us, you'll never feel like you're on the sidelines.

  • Feedback & analysis - Improving with every match

    Feedback is part of the game, and we’re always open to it. We’ll share our thoughts just as openly, making sure we’re continuously improving on both sides. Like any good coach, we analyse every aspect of our process, fine-tuning and adjusting where necessary to ensure we perform even better next time.

    Our goal isn’t just to win today – it’s to keep improving, adapting, and pushing forward so that we’re always ready for the next challenge, with a game plan that evolves with your needs.